The UI and UX Design helps win the consumers’ confidence and enables them to use your application or website by providing them with what they are looking for. The number of visitors you get on your website/application can measure the success of implementing UI and UX.

How We Approach UX/UI

01. Understanding the challenge

Our first and primary goal is to define the problem. During our first meeting, our team will conduct a series of interviews with the business stakeholders, product manager, and CEO in order to determine what you are trying to solve. UX design is the process of solving a problem for a user to help them achieve their goals with ease and satisfaction. To do this, it’s important to understand the problems and objectives before beginning any project.

02. Research

We conduct UX/UI research to better understand the people who will use your end-product. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience.


This is the very first step that any design process will need. Start thinking about your users: Who are they? Where are they from? Where can you find them? Take a look at all the requirements and list out any questions about things that are still in doubt.

03. User Stories

We create user stories to describe something that user wants to accomplish by using your website or application. User stories are typically short, only about one sentence long, in fact. Here’s the template: “As a user I want to … [basic user goal].” Because these stories are so short and specific, it takes many of them to cover every possible use case. In fact, we try to take each story and see how far it can be broken down.

04. Wireframes & Prototype

Next, we start building a Wireframes & Prototype of your website or application. A wireframe is a graphical skeleton of a website or an application that guides the content and concepts of the pages.


The prototype is similar to the actual final design. It will be different with the wireframe-the prototype is dynamic and interactive. Some high-fidelity prototypes look almost like the final product.

05. User Testing

After a solid prototype is built, we begin user testing, aka usability testing. Usability is a necessary condition for survival and doing user testing is the solution to ensure your customers have a positive and enjoyable user experience, which will in turn create more new and return customers.